Use cases

Check every sales call for the disclosures it must include

US broadband and mobile, UK energy and broadband. Finds sales calls with a missing disclosure, a misleading claim or doubtful agreement, for a person.

Try it on this example

Example · US broadband sale: promotion length left out and a "locked in" dodge

Rule set (as named in the context): US broadband and mobile

Sales call transcript with speaker labels

Automated message: Thanks for calling Lakemont Fiber. To help us improve, your call will be recorded. Agent: Thanks for calling Lakemont Fiber, my name is Jordan and I'm on our new service team. Who do I have the pleasure of speaking with? Customer: Hi Jordan, this is Chris Lawson. I'm moving next month and I want to set up internet at the new place. Agent: Congratulations on the move, Chris. Let me check what's available there. What's the new address? Customer: 22 Birch Street, apartment 4B. I'm moving in on the first. Agent: Okay, give me one second. Good news, that building is fully wired for fiber, so you can get any of our plans. Can I ask a couple of questions so I point you at the right one? How many people will be using the internet, and what do you mostly use it for? Customer: Just me, but I work from home three days a week. Lots of video calls, some big file uploads. And I stream in the evenings. Agent: Got it. With video calls and uploads you want a good upload speed, and that's where fiber really shines, because it's the same speed up and down. For you I'd recommend Fiber 500. That's up to 500 megabits down and 500 up, which handles work calls and streaming at the same time without any trouble. Customer: What does that cost? Agent: Right now Fiber 500 is on our new customer promotion at fifty-five dollars a month, plus taxes. There's no installation charge on this promotion, and the Wi-Fi router is included in the price. Customer: And is there a contract? My last provider had me on a two-year contract and it was a pain. Agent: No annual contract with us. It's month to month, so you're never locked into a term. Customer: So if I leave, there's no fee? Agent: No cancellation fee at all. The only thing is the router. If you ever cancel, you return the router within thirty days, and if it doesn't come back there's a one hundred fifty dollar equipment charge. That's it. Customer: Okay, that's fair. One thing, though. Is that fifty-five going to jump up after a few months? That's exactly what happened with my last company. Six months in, the bill went up by thirty dollars. Agent: No, you're good. You're locked in, that's your price. Honestly, you won't have to worry about that with us. Customer: Great, that's a relief. Agent: One more thing worth thinking about. How big is the apartment? The router covers most one and two bedroom units fine, but if your office is at the far end, some people add a Wi-Fi extender. That's ten dollars a month on top, and you can add it or remove it any time. Customer: It's a one bedroom, and the desk will be in the living room, so I think I'm fine without it. Agent: Sounds good, you probably won't need it. If you do, you can add it in the app. We also do mobile, by the way. If you bring your phone line over, there's a discount on the two together. Is that something you'd want to hear about? Customer: No, I'm happy with my phone plan for now. Just the internet. Agent: No problem at all, just the internet it is. And so you have everything in front of you, I'm texting you a link to the broadband facts label for Fiber 500 right now. It shows the typical speeds, the monthly price and any fees. Is the number you're calling from the best one to text? Customer: Yes, this one's fine. Agent: Perfect, sent. It comes from a short code, so you should see it in a second. Customer: Yep, got it. It says typical download speed around 470. Is that normal? Agent: That's normal. The 500 is the most you'd see on a wired connection, and the label shows what customers on this plan typically get at busy times. Over Wi-Fi it depends on the device and how far you are from the router, but for video calls you'll have far more than you need. Customer: Okay, makes sense. Agent: Great. Let's look at installation. Since the building's already wired, it's a quick visit, about an hour. The earliest I have after your move-in is Tuesday the fourth, with an eight to ten or a one to three window. Customer: The Tuesday morning works. I'll be home. Agent: Eight to ten on Tuesday the fourth, you've got it. The technician will call about thirty minutes before they arrive. Someone over eighteen needs to be there, and they'll need access to the wall panel, which in those units is usually in the hallway closet. Customer: Okay, good to know. Agent: Now I just need to set up the account. Can I get your full name as you'd like it on the account? Customer: Christopher Lawson. Agent: Thank you. And an email for your bills and the order confirmation? Customer: It's c lawson at example mail dot com. Agent: Got it. For payment, we set everyone up on autopay with a card or a bank account. Which would you like to use? Customer: A card is fine. Agent: I'll put you through to our secure payment line so you can enter the card number on your keypad. I never hear it, and it brings you straight back to me. One moment. Automated message: Please enter your card number, followed by the pound key. Thank you. Your card has been saved. Agent: I'm back. That went through, the card ending in 4410 is saved for autopay. Customer: Okay. Agent: So let me read back what you're getting, and then I'll just need your okay. Fiber 500, up to 500 megabits up and down. Fifty-five dollars a month plus taxes, charged to your card on autopay. No installation charge, router included. No annual contract, month to month, no cancellation fee, and the router goes back within thirty days if you ever cancel, or there's a one fifty charge. Installation on Tuesday the fourth, eight to ten in the morning, at 22 Birch Street, apartment 4B. Does all of that sound right, and would you like me to go ahead and place the order? Customer: Yes, that all sounds right. Go ahead and place it. Agent: Done. Your order number is L F 2 0 9 3 3 1 7. You'll get an email with the order details, and a reminder text the day before the install. Customer: Perfect. Agent: Is there anything else I can help you with, Chris? Any questions about the move or the service? Customer: No, I think that's it. Thanks, Jordan, you've been really helpful. Agent: My pleasure. Enjoy the new place, and welcome to Lakemont Fiber. Customer: Thanks. Bye.
  1. Is this a call where the agent offers, sells or signs the customer up to a product or plan?Yes99%
  2. Does the agent give the opening statements the rule set requires before describing any product or its benefits?Yes93%
  3. Does the agent state the price the customer will pay, in the form the rule set requires?Yes93%
  4. How does the agent explain what the price depends on and when it changes, as the rule set requires?A condition left out99%
  5. Does the agent state the contract length, or that there is no fixed term?Yes99%
  6. Does the agent explain what it costs to leave early, or say that nothing does?Yes97%
  7. Does the agent tell the customer about their right to cancel after agreeing, as the rule set describes it?No88%
  8. Does the agent offer or point to the documents the rule set requires before the customer agrees?Yes93%
  9. How does the customer answer when asked to agree to the sale?Clear yes100%
  10. Does the agent make a claim the rule set forbids, or one likely to mislead the customer about the product?Yes92%
  11. Does the agent push the customer to decide now or talk over their objections?No92%
  12. Does the customer say they do not understand what they are agreeing to?No94%
  13. What should a person do with this sale before the order goes live?Compliance review first94%

These are real answers stored from one run on this example.

The prism behind it

Check every sales call for the disclosures it must include13 questions

Fields

  • Rule set (as named in the context)
  • Sales call transcript with speaker labels

Context

These are recorded sales calls, inbound or outbound, where an agent offers a product or plan to a customer. The rule_set field names which rule set below applies. Each rule set lists what the agent must say at the start of the call, the terms they must state, the documents they must offer before the customer agrees, and the claims they must never make. Every item in the rule set applies to every sale. Rule set: US broadband and mobile Set by the provider's sales policy, drawn from the FCC's broadband label rules and state consumer protection laws. - Opening: the agent gives their name and the company's name, and the call carries a recording notice, before describing any plan. - Price: the monthly price the customer will pay, and that taxes and fees are extra when they are. - Price conditions: how long a promotional price lasts and the price after it, and any discount that depends on autopay, paperless billing or a bundle, with the price without it. - Contract length: the term, or that there is none. - Exit terms: any early termination fee, and what happens to device payments or equipment on leaving. - Right to cancel: the customer can cancel within 30 days of installation or activation for a refund of the first month. - Documents: before the customer agrees, the agent offers the broadband facts label for the plan or tells the customer where to find it. - Never: say a promotional price is permanent or will not change, claim to be the customer's current provider, or promise speeds the label does not show. Rule set: UK energy and broadband Set by Ofgem's rules on sales and its Standards of Conduct for energy, Ofcom's General Conditions for broadband and mobile, and the Consumer Contracts Regulations for sales made by phone. - Opening: the agent gives their name and the company's name and says the call is a sales call. - Price: energy unit rates and standing charges, or the broadband monthly price. - Price conditions: for broadband, any price rise during the contract, in pounds and pence; for energy, whether the tariff is fixed or variable. - Contract length: the term. - Exit terms: exit fees, or that there are none. - Right to cancel: a 14-day cooling-off period from the day the contract is agreed. - Documents: for broadband, the contract summary before the customer agrees; for energy, that the principal terms will be sent. - Never: claim to be from Ofgem, Ofcom, the government or the customer's current supplier, or say the customer must switch. Judge only what is said in the call. Whether the person on the call is the account holder is checked by code.

Questions

  1. Is this a call where the agent offers, sells or signs the customer up to a product or plan? Yes / No

    Count calls where a product or plan is described, offered or signed up, whether or not the customer agrees. Yes: The agent describes, offers or signs the customer up to a product or plan. No: The call is only about service, billing, a fault or an existing plan, with nothing offered. The disclosure questions then have nothing to check.

  2. Does the agent give the opening statements the rule set requires before describing any product or its benefits? Yes / No

    Use the opening item of the rule set named in the rule_set field, such as the agent's name and company, a recording notice or a sales call notice. A recorded announcement quoted in the transcript counts. Order matters: each opening statement must come before the agent starts describing a product, a price or a benefit. Yes: Every opening statement the rule set requires is given, and before any product is described. No: An opening statement is missing, or comes only after the agent has started describing a product or its benefits.

  3. Does the agent state the price the customer will pay, in the form the rule set requires? Yes / No

    Use the price item of the rule set, such as a monthly price and whether taxes are extra, or unit rates and standing charges. Yes: The price is stated in the form the rule set requires. No: No price is stated, or only part of it, for example a saving without the price it comes off.

  4. How does the agent explain what the price depends on and when it changes, as the rule set requires? Choice

    Use the price conditions item of the rule set, such as how long a promotional price lasts and the price after it, a discount that depends on autopay or paperless billing, a price rise during the contract, or whether an energy tariff is fixed or variable. A vague reassurance in answer to the customer's question does not count as an explanation. Pick one option.

    • Conditions explained The price as sold has a condition or a change the rule set names, and the agent explains every one of them.
    • A condition left out The price as sold has a condition or a change the rule set names, and the agent leaves at least one out or answers a question about it with a vague reassurance.
    • No condition in the call Nothing said in the call shows the price has a promotion, a discount condition, a planned change or, for energy, a tariff type to state.
  5. Does the agent state the contract length, or that there is no fixed term? Yes / No

    Use the contract length item of the rule set. Yes: The agent states the term, or says there is no fixed term. No: The agent says nothing about the contract length.

  6. Does the agent explain what it costs to leave early, or say that nothing does? Yes / No

    Use the exit terms item of the rule set, such as early termination fees, device balances or charges for equipment not returned. Yes: The agent explains the exit costs the rule set requires, or says there are none. No: The agent does not state the exit terms, or dodges a question about them.

  7. Does the agent tell the customer about their right to cancel after agreeing, as the rule set describes it? Yes / No

    Use the right to cancel item of the rule set, such as a 14-day cooling-off period or a 30-day guarantee. Explaining how to leave later with a fee is not the right to cancel. Yes: The agent states the right to cancel as the rule set describes it. No: The agent does not state it, or states it wrongly.

  8. Does the agent offer or point to the documents the rule set requires before the customer agrees? Yes / No

    Use the documents item of the rule set, such as a broadband facts label, a contract summary or principal terms. Yes: Each document the rule set names is offered, sent, reviewed or pointed to before the customer agrees. No: A required document is not mentioned, or only after the customer has agreed.

  9. How does the customer answer when asked to agree to the sale? Choice

    Judge the customer's final answer to the sale. Go by what the person says about who they are; whether they are the account holder is checked by code. Pick one option.

    • Clear yes The customer agrees to the product as described, without doubts or conditions.
    • Hesitant yes The customer agrees but voices doubts, conditions or reluctance, for example "I suppose so".
    • Agreed by someone else The person who agrees says they are not the account holder or the person the plan is for.
    • No agreement The customer declines, asks for time to think, or the call ends before they agree.
    • No sale offered No product or plan is offered in the call.
  10. Does the agent make a claim the rule set forbids, or one likely to mislead the customer about the product? Yes / No

    Use the never item of the rule set. Count claims to be from or to work for a regulator, the government or the current provider; saying a price will not change when it will; saying the customer must switch or will lose something if they do not; and promises the terms do not support. A dodge that leaves the customer believing something false counts. Yes: The agent makes at least one such claim. No: The agent makes no such claim.

  11. Does the agent push the customer to decide now or talk over their objections? Yes / No

    Count false urgency, such as a price only for today; repeating the pitch after the customer says no or asks for time; and talking over or brushing aside their questions. Yes: The agent uses at least one of these. No: The agent lets the customer decide at their own pace and answers their questions.

  12. Does the customer say they do not understand what they are agreeing to? Yes / No

    Go only by what the customer says, never by accent, fluency or tone of voice. Count a customer saying they do not understand, did not know they were signing up, want to stop, or have trouble with memory or understanding. Yes: The customer says at least one of these. No: The customer says nothing of the kind.

  13. What should a person do with this sale before the order goes live? Choice

    Judge the call as a whole against the rule set. The answer is a suggestion for a person; it does not hold or cancel the order. Pick one option.

    • Proceed Every required item is given, the customer agrees clearly, and nothing misleading or pressured is said.
    • Verification call first A required item is missing or the agreement is hesitant, and nothing misleading or pressured is said. A call to the customer can fill the gap.
    • Compliance review first The agent makes a misleading claim or uses pressure, someone other than the account holder agrees, or the customer says they do not understand. A person reviews the sale before the order goes live.
    • Not a sale No product or plan is offered in the call.

Lens columns

is_sales_call, is_sales_call_probability, opening_statements_given, opening_statements_given_probability, price_stated, price_stated_probability, price_conditions_stated, price_conditions_stated_probability, term_stated, term_stated_probability, exit_terms_stated, exit_terms_stated_probability, cancellation_right_stated, cancellation_right_stated_probability, key_documents_offered, key_documents_offered_probability, customer_agreement, customer_agreement_probability, misleading_claim, misleading_claim_probability, pressure_used, pressure_used_probability, customer_confused, customer_confused_probability, next_step, next_step_probability

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