Find the complaints customers never call complaints (UK)
Reads every call, chat and email against the complaint definition (the FCA's by default, or your own) and files each likely complaint by product and cause.
Try it on this example
Channel (call transcript, chat, email, letter, social): chat
The whole contact
- Does the customer express dissatisfaction with something the firm did or failed to do?Yes98%
- Under the complaint definition in the context, is this contact a complaint?Yes97%
- What harm does the customer say they have suffered or may suffer?Money lost or charged100%
- Which of the firm's products is the contact about?Payments and transfers100%
- What is the customer mainly dissatisfied about?Payment or transaction error100%
- Did the agent handle the customer's dissatisfaction as a complaint?Not handled as a complaint100%
- How does the customer's issue stand at the end of the contact?Resolved and accepted100%
- Does the customer ask for money back, compensation or a goodwill payment?Yes99%
- Does the customer say they have gone, or will go, to an ombudsman, regulator, lawyer, the press or social media?No91%
- Is the dissatisfaction about a payment service?Yes98%
- Is there enough in the text to tell whether the customer is dissatisfied, and with what?Yes99%
These are real answers stored from one run on this example.
The prism behind it
Find the complaints customers never call complaints (UK)
Fields
- Channel (call transcript, chat, email, letter, social)
- The whole contact
Context
Rule set: UK, FCA Handbook, the Glossary definition of a complaint and DISP 1. The firm is a UK retail bank. The text is one whole customer contact: a call transcript or chat with speaker labels, or a single email, letter or social message. Complaint definition (FCA Glossary): "any oral or written expression of dissatisfaction, whether justified or not, from, or on behalf of, a person about the provision of, or failure to provide, a financial service or a redress determination, which alleges that the complainant has suffered (or may suffer) financial loss, material distress or material inconvenience". It must also relate to an activity of the firm that the Financial Ombudsman Service covers. How the firm applies it: - The customer does not have to use the word complaint. Mild, polite or sarcastic dissatisfaction counts: "not happy tbh", "this is the second time", "I have been on hold for an hour". - A complaint put right during the same contact is still a complaint. It is recorded, and may be closed with a summary resolution communication if it is resolved by the close of the third business day after it was received. - Dissatisfaction only with a third party the firm has no part in (a shop, a landlord, another bank) is not a complaint about the firm. Dissatisfaction with how the firm handled that third party's problem is. - A plain question or request with no dissatisfaction is not a complaint. "No complaints, thanks" is not a complaint. - Complaints about payment services (transfers, standing orders, direct debits, card payments and the payment functions of an account) have a 15 business day clock for the final response. Other complaints have eight weeks. Code applies the clocks. - Bodies a customer may escalate to: the Financial Ombudsman Service, the FCA, a solicitor, the press, social media. Worked examples: - Complaint: "Third time I have asked for this statement and still nothing." - Complaint: "You took the payment twice, can you sort it", even when the agent refunds it at once. - Complaint: "The app kept logging me out so I missed the transfer deadline and paid a late fee." - Not a complaint: "Can you tell me my sort code?" - Not a complaint: "The shop will not refund me, how do I raise a chargeback?", with no dissatisfaction about the firm. - Not a complaint: a survey answer of "fine" with nothing else.
Questions
Does the customer express dissatisfaction with something the firm did or failed to do? Yes / No
Read the customer's words across the whole contact. Count dissatisfaction however it is worded, including mild, polite or sarcastic remarks, and count it even when it was put right later in the contact. Do not count dissatisfaction only with a third party the firm has no part in, and do not count the agent's words. Yes: The customer says, in any words, that they are unhappy with something the firm did or failed to do. No: The customer asks, tells or thanks without saying they are unhappy with the firm.
Under the complaint definition in the context, is this contact a complaint? Yes / No
Apply only the definition and the notes in the context. The customer does not need to use the word complaint, and a matter put right during the contact still counts. Do not weigh whether the complaint is justified. Yes: The contact meets the definition in the context. No: The contact does not meet the definition: a plain question or request, or dissatisfaction the definition leaves out.
What harm does the customer say they have suffered or may suffer? Choice
Pick the main harm the customer describes in their own words.
Which of the firm's products is the contact about? Choice
Pick the product the contact is mainly about, using the descriptions below.
What is the customer mainly dissatisfied about? Choice
Pick the main cause of the dissatisfaction, as the customer describes it. If the customer is not dissatisfied, pick No dissatisfaction.
Did the agent handle the customer's dissatisfaction as a complaint? Choice
Look only at the agent's words. Handling it as a complaint means calling it a complaint, saying it will be logged or passed to the complaints team, or giving complaint or ombudsman rights. Fixing the problem on its own is not handling it as a complaint.
How does the customer's issue stand at the end of the contact? Choice
Judge from the last exchanges in the text. Acceptance can be reluctant: "ok fine" counts.
Does the customer ask for money back, compensation or a goodwill payment? Yes / No
Count a direct or an implied request, such as "who pays the fee?". Do not count a request only for an explanation or an apology. Yes: The customer asks for a refund, a fee back, compensation, a goodwill payment or a cost to be covered. No: The customer asks for no money.
Does the customer say they have gone, or will go, to an ombudsman, regulator, lawyer, the press or social media? Yes / No
Count the bodies named in the context and their equivalents: an ombudsman, a regulator or government agency, an attorney general, a lawyer or solicitor, the press, a public review or a social media post. Count a threat, or a statement that it is already done. Do not count a plain question about how to complain. Yes: The customer says they have gone, or will go, to one of these. No: No such body or step is mentioned as something the customer will do or has done.
Is the dissatisfaction about a payment service? Yes / No
Payment services are making or receiving transfers, standing orders and direct debits, card payments, cash withdrawals, and the payment functions of an account. The terms of credit, savings or a mortgage are not. The context says which clock code applies. Yes: The dissatisfaction is about one of these payment services. No: The dissatisfaction is about something else, or the customer expresses none.
Is there enough in the text to tell whether the customer is dissatisfied, and with what? Yes / No
Answer No when the text is cut off, too short, garbled, or so full of transcription errors that a careful reader could not judge it. Yes: A careful reader could tell whether the customer is dissatisfied and, if so, what about. No: The text is too incomplete or garbled to judge.
Lens columns
dissatisfaction_expressed, dissatisfaction_expressed_probability, complaint, complaint_probability, harm_stated, harm_stated_probability, product, product_probability, cause, cause_probability, handled_as_complaint, handled_as_complaint_probability, resolution, resolution_probability, redress_requested, redress_requested_probability, escalation_threat, escalation_threat_probability, payment_services, payment_services_probability, enough_information, enough_information_probability
Run it on your own text
Add this prism in the app, change any question, and test it on a file of your own.