Use cases

Check Medicare Advantage sales calls for their disclaimers

For US Medicare Advantage and Part D sales. Finds calls with a missing disclaimer, a skipped enrollment step, a misleading claim or a confused caller.

Try it on this example

Example · Broker call: giveback pitched before the disclaimer, and "we work with Medicare, yes"

Who sells on the call (the plan itself, or a broker or agency for several plans): Third-party marketing organization (a licensed agency selling plans for several organizations)

Sales call transcript with speaker labels

Automated message: Thank you for calling Silver Meadow Benefits. This call is recorded for quality and training purposes. Agent: Thanks for calling Silver Meadow Benefits, this is Rick. Who do I have the pleasure of speaking with today? Caller: Hi Rick, this is Linda Carver. I saw an ad on TV that said I could get money back on my Social Security check. Agent: Well, Linda, you called the right place. A lot of folks in your area qualify for a plan with what we call a giveback benefit. That's up to a hundred and twenty dollars a month back on your Social Security, plus dental, vision, and a card you can use for groceries. Let me get your zip code so I can see what's available for you. Caller: It's 45109. Agent: Great. Before we go any further, I do have to read you something. We do not offer every plan available in your area. Currently we represent eight organizations which offer thirty-one products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options. Caller: Okay. Agent: And just so I have it on record, today you've agreed to talk about Medicare Advantage plans and prescription drug plans. Is that right? Caller: I guess so, yes. Whatever gets me the money back. Agent: Perfect. Are you on Medicare Part A and Part B right now? Caller: Yes, since I turned sixty-five, about three years ago. I have the regular Medicare and a drug plan from Keystone. Wait, is this Medicare calling? I mean, am I talking to Medicare? Agent: We work with Medicare, yes. We're licensed with all the big Medicare plans, so you're in good hands. Caller: Oh, okay. Good. Agent: So, in 45109 the plan I'd look at first is the Harborview Advantage Giveback plan. It's a zero dollar premium plan, so it doesn't cost you anything extra each month, and it's got that giveback, dental and the grocery card. Who's your main doctor? Caller: Dr. Ferris, at the Lakeside Clinic. Agent: Let me check. Yes, Dr. Ferris at Lakeside is in network. Good news. What medications are you on? Caller: Metformin, and atorvastatin for cholesterol. That is it. Agent: Both of those are on the drug list, tier one, so zero copay at a preferred pharmacy. Which pharmacy do you use? Caller: The one in the grocery store on Poplar Street. Agent: That one's in network too. You're all set there. Caller: I also see a heart doctor twice a year, at the hospital in town. Would he still be covered? Agent: Oh, you'll be fine, most doctors take this plan. You won't have any trouble there. Caller: Okay. And what about if I have to go in the hospital? Agent: It's all covered, don't you worry. Now, these giveback plans have been going fast this month, and I'd hate for you to miss out on that hundred and twenty dollars. Let's go ahead and lock it in for you today. Caller: Wait, so I'm signing up for something right now? I thought you were just telling me about the money. Agent: It's really simple, Linda, it's just an application. And you can always change later if you don't like it. Caller: I don't really understand what happens to my Keystone drug plan. Agent: That all gets taken care of automatically, so you don't need to worry about it. You'll find the Summary of Benefits for the plan on the Harborview website, and I'll text you the link right after this call. Is the number you're calling from a cell phone? Caller: Yes, it is. Agent: Perfect. I'll just need your Medicare number from your red, white and blue card. Do you have it handy? Caller: Hold on, let me get my purse. Okay, here it is. Agent: Go ahead and read it to me. [Medicare number read out; redacted in transcript] Agent: Thank you. I'll just get you enrolled now, and all the paperwork comes to you in the mail, so you can read it all at home. The plan starts on January first. So, do I have your okay to submit your enrollment in the Harborview Advantage Giveback plan? Caller: I suppose so, if you say it is better. My daughter usually helps me with this kind of thing. Agent: You're making a great choice. I've submitted it, and your confirmation number is H W 5 5 2 0 1 8. You'll get a welcome kit in the mail in a few weeks. Caller: Okay. When does the money start coming? Agent: Once the plan starts, you'll see it on your Social Security. Is there anything else I can help you with today? Caller: No, I think that's it. Thank you. Agent: Thank you, Linda. Have a wonderful day.
  1. Is this a call where the agent discusses, offers or enrolls the caller in a Medicare plan?Yes99%
  2. Is the caller told that the call is recorded?Yes99%
  3. Does the agent give the third-party marketing organization disclaimer, and before discussing any benefit?Given after benefits were discussed99%
  4. Does the agent confirm which kinds of product the caller agreed to discuss, before discussing any plan or benefit?No87%
  5. Does the agent market a product outside the scope the caller agreed, or a non-health product?No87%
  6. Before any enrollment, does the agent discuss the caller's doctors, pharmacy, drugs, costs and health needs, as the rules list them?Some topics missed99%
  7. Does the agent review the Pre-Enrollment Checklist with the caller before completing a phone enrollment?Not reviewed100%
  8. Does the agent tell the caller where to find the Summary of Benefits before completing a phone enrollment?Told before enrollment95%
  9. Does the agent make a claim the rules forbid, or one likely to mislead the caller?Yes93%
  10. Does the agent push the caller to decide now or brush aside their questions?Yes93%
  11. Does the caller say they do not understand what they are agreeing to?Yes98%
  12. How does the caller answer when asked to agree to the enrollment?Hesitant yes100%
  13. What should a person do with this sales call before the enrollment goes through?Compliance review first99%

These are real answers stored from one run on this example.

The prism behind it

Check Medicare Advantage sales calls for their disclaimers13 questions

Fields

  • Who sells on the call (the plan itself, or a broker or agency for several plans)
  • Sales call transcript with speaker labels

Context

These are recorded Medicare Advantage and Part D sales calls, inbound or outbound, between a sales agent and a person with Medicare or someone helping them. The seller field says whether the agent works for the plan itself or for a third-party marketing organization: a broker, agency or call centre that sells plans for several organizations. The rules below are summarised from the CMS marketing and communications rules for Medicare Advantage and Part D, and the plan's own sales policy. Every item applies to every sales call unless it names who it applies to; an item that does not apply is never counted as met. - Recording notice (plan policy): the caller is told the call is recorded. CMS requires third-party marketing organizations to record and keep every marketing and sales call. - Third-party marketing organization disclaimer: when the seller is a third-party marketing organization, the agent says this before discussing any benefit: "We do not offer every plan available in your area. Currently we represent [number] organizations which offer [number] products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options." An agency that represents every organization in the area says instead that it represents that number of organizations and products, and that the caller can always contact Medicare.gov or 1-800-MEDICARE for help with plan choices. - Scope of appointment: before discussing any plan or benefit, the agent confirms and records which kinds of product the caller agreed to discuss, such as Medicare Advantage plans, prescription drug plans or Medicare supplement insurance. The agent markets nothing outside that scope, and no non-health product such as an annuity or life insurance. - Needs discussion: before an enrollment, the agent discusses the caller's primary care doctor and specialists and whether they are in network, their pharmacy and whether it is in network, their prescription drugs and whether they are covered and what they cost, the costs of care, premiums, benefits, and any specific health care needs. - Pre-Enrollment Checklist: before completing an enrollment by phone, the agent reviews its contents with the caller: the Evidence of Coverage, the provider and pharmacy directories, the drug list, premiums and cost sharing, emergency and urgent care coverage, and the rules of the plan type, such as referrals and network limits. - Summary of Benefits: before completing an enrollment by phone, the agent tells the caller where the Summary of Benefits can be found. - Never: claim to be from, or to be recommended or endorsed by, Medicare, CMS or the government; use the Medicare name in a misleading way; call something free in a misleading way; suggest the plan is a Medicare supplement; or say anything likely to mislead or confuse the caller about a plan's benefits, costs, network or rules. - No pressure (plan policy): no false urgency, such as saying plans or benefits are running out, and no repeating the pitch after the caller says no or asks for time. Rules that turn on the clock or the calendar are checked by code from call timestamps and records, never here: how many seconds into the call the disclaimer comes, how long before a meeting a scope of appointment was recorded, and enrollment periods. Whether the person agreeing is the beneficiary or their authorized representative is checked by code. Judge only what is said in the call, in the order it is said.

Questions

  1. Is this a call where the agent discusses, offers or enrolls the caller in a Medicare plan? Yes / No

    Count calls where a Medicare Advantage or drug plan, or its benefits, is discussed, offered or enrolled in, whether or not the caller enrolls. Yes: The agent discusses, offers or enrolls the caller in a Medicare plan. No: The call is only about service, a claim, a bill or an existing plan, with no plan offered. The disclosure questions then have nothing to check.

  2. Is the caller told that the call is recorded? Yes / No

    Read the transcript. A recorded announcement quoted in the transcript counts. Yes: The caller is told the call is recorded. No: Nothing in the call tells the caller it is recorded.

  3. Does the agent give the third-party marketing organization disclaimer, and before discussing any benefit? Choice

    Read the seller field and the disclaimer item in the context. The full disclaimer says how many organizations and products the agent represents and points the caller to Medicare.gov or 1-800-MEDICARE. Judge the order in which things are said in the transcript. Pick one option.

    • Given before any benefit The seller is a third-party marketing organization and the agent gives the full disclaimer before discussing any plan benefit.
    • Given after benefits were discussed The agent gives the full disclaimer, but only after discussing at least one plan benefit.
    • Part of the disclaimer missing The agent gives only part of the disclaimer, for example without the numbers or without pointing to Medicare.gov or 1-800-MEDICARE.
    • Not given The seller is a third-party marketing organization and the agent never gives the disclaimer.
    • Plan's own agent The seller field says the agent works for the plan itself, so this disclaimer is not required. Code treats this apart from a disclaimer given.
  4. Does the agent confirm which kinds of product the caller agreed to discuss, before discussing any plan or benefit? Yes / No

    Use the scope of appointment item in the context. Order matters: the confirmation must come before the agent describes any plan or benefit. Yes: The agent confirms the kinds of product the caller agreed to discuss, before describing any plan or benefit. No: The agent never confirms the scope, or confirms it only after describing a plan or benefit.

  5. Does the agent market a product outside the scope the caller agreed, or a non-health product? Yes / No

    Use the scope of appointment item in the context. If no scope was agreed, count any kind of product beyond the one the caller called or was called about. Yes: The agent markets at least one product outside the agreed scope, or a non-health product such as an annuity or life insurance. No: The agent markets only products within the agreed scope.

  6. Before any enrollment, does the agent discuss the caller's doctors, pharmacy, drugs, costs and health needs, as the rules list them? Choice

    Use the needs discussion item in the context: primary care doctor and specialists and whether they are in network, pharmacy, prescription drugs and their coverage and cost, costs of care, premiums, benefits, and specific health care needs. A topic the caller raises that the agent brushes aside is not discussed. Pick one option.

    • All topics discussed An enrollment is taken or attempted, and the agent discusses every topic on the list before it.
    • Some topics missed An enrollment is taken or attempted, and the agent discusses some topics but skips or brushes aside at least one.
    • No needs discussion An enrollment is taken or attempted with no discussion of the caller's needs.
    • No enrollment in the call No enrollment is taken or attempted in the call.
  7. Does the agent review the Pre-Enrollment Checklist with the caller before completing a phone enrollment? Choice

    Use the Pre-Enrollment Checklist item in the context. Saying that paperwork will come in the mail is not a review. Pick one option.

    • Reviewed before enrollment The agent goes through the checklist's contents with the caller before the enrollment is completed.
    • Not reviewed An enrollment is completed or submitted in the call without the checklist being reviewed, or it is reviewed only afterwards.
    • No enrollment in the call No enrollment is completed or submitted in the call.
  8. Does the agent tell the caller where to find the Summary of Benefits before completing a phone enrollment? Choice

    Use the Summary of Benefits item in the context. Pick one option.

    • Told before enrollment The agent tells the caller where the Summary of Benefits can be found, or sends it, before the enrollment is completed.
    • Not told An enrollment is completed or submitted without the caller being told where to find the Summary of Benefits, or told only afterwards.
    • No enrollment in the call No enrollment is completed or submitted in the call.
  9. Does the agent make a claim the rules forbid, or one likely to mislead the caller? Yes / No

    Use the never item in the context. Count claims to be from, to work for, or to be endorsed by Medicare, CMS or the government, including a yes to "Is this Medicare?"; "free" used in a misleading way; suggesting the plan is a Medicare supplement; and statements about benefits, costs, doctors, drugs or current coverage that the call gives no ground for. A dodge that leaves the caller believing something false counts. Yes: The agent makes at least one such claim. No: The agent makes no such claim.

  10. Does the agent push the caller to decide now or brush aside their questions? Yes / No

    Use the no pressure item in the context. Count false urgency, such as plans or benefits running out; repeating the pitch after the caller says no or asks for time; and brushing aside or talking over their questions. Yes: The agent does at least one of these. No: The agent lets the caller decide at their own pace and answers their questions.

  11. Does the caller say they do not understand what they are agreeing to? Yes / No

    Go only by what the caller says, never by age, accent, fluency or tone of voice. Count a caller saying they do not understand, did not know they were enrolling, thought the call was about something else, want to stop, want someone else to help them decide, or have trouble with memory or understanding. Yes: The caller says at least one of these. No: The caller says nothing of the kind.

  12. How does the caller answer when asked to agree to the enrollment? Choice

    Judge the final answer to the enrollment. Go by what the person says about who they are; whether they are the beneficiary or an authorized representative is checked by code. Pick one option.

    • Clear yes The caller agrees to enroll in the plan as described, without doubts or conditions.
    • Hesitant yes The caller agrees but voices doubts, conditions or reluctance, for example "I suppose so".
    • Agreed by someone else The person who agrees says they are not the person the plan is for, such as a relative.
    • No agreement The caller declines, asks for time to think, or the call ends before they agree.
    • No enrollment offered The agent does not ask the caller to enroll in the call.
  13. What should a person do with this sales call before the enrollment goes through? Choice

    Judge the call as a whole against the rules in the context. The answer is a suggestion for a person; it does not hold or cancel any enrollment. Pick one option.

    • Proceed Every required item is given in order, the caller agrees clearly, and nothing misleading or pressured is said.
    • Verification call first A required item is missing or late, or the agreement is hesitant, and nothing misleading or pressured is said. A call to the beneficiary can fill the gap.
    • Compliance review first The agent makes a forbidden or misleading claim, uses pressure, markets outside the scope, someone other than the beneficiary agrees, or the caller says they do not understand. A person reviews the call before the enrollment goes through.
    • Not a sales call No Medicare plan is discussed or offered in the call.

Lens columns

is_sales_call, is_sales_call_probability, recording_notice_given, recording_notice_given_probability, tpmo_disclaimer, tpmo_disclaimer_probability, scope_confirmed, scope_confirmed_probability, outside_scope_product, outside_scope_product_probability, needs_topics, needs_topics_probability, pre_enrollment_checklist, pre_enrollment_checklist_probability, summary_of_benefits, summary_of_benefits_probability, prohibited_claim, prohibited_claim_probability, pressure_used, pressure_used_probability, caller_confused, caller_confused_probability, enrollment_outcome, enrollment_outcome_probability, next_step, next_step_probability

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