Sort sequence replies so reps open only those worth a call

Fields

• Our sequence email they replied to
• Their reply, with the quoted thread removed

Questions

1. What is this reply to our outbound email, mainly? Choice

   Pick the one option that fits the reply as a whole. Any reply that asks us to stop emailing is Opt-out, whatever else it says. A reply that proposes a time or asks for a booking link is Meeting proposed, not Interested. A reply that points us to someone else and gives no interest of its own is Referral.

   • Meeting proposed Proposes a time or a day for a call or demo, accepts one we offered, or asks for a booking link.
   • Interested Wants to hear more, see pricing or get material, without proposing a time yet.
   • Question only Asks something about us or the product without showing interest or turning us down.
   • Not now Not a fit at the moment but open later, for example after a project, a renewal or a busy season.
   • Referral Says someone else is the right person and names or describes them, with no interest of the writer's own.
   • Not a fit Declines and explains why the product does not apply to them, such as having no accounts payable team.
   • Not interested Declines without a reason and without asking us to stop.
   • Opt-out Asks us, in any words, to stop emailing them or to remove them from our list.
   • Wrong person or left Says they are not the right contact or no longer work there, without naming anyone else.
   • Auto-reply An out-of-office message, a bounce notice or another automated response, with nothing written by a person.

2. Does the reply ask us to stop sending some or all messages? Yes / No

   Read the reply in light of the message it answers. Count any wording that makes the wish to stop clear, such as "stop", "remove me", "no more of these", "wrong number, don't text", "leave me alone", "take me off your list", or insults that demand no contact. Do not count a complaint about the content alone, or a stop word used in another sense, such as "can't stop buying these". A plain "not interested" and an automated reply are not requests to stop. Yes: The reply asks us to stop some or all messages. No: The reply does not ask us to stop anything.

3. Does the reply name or describe another person, role or address we should contact instead of, or as well as, the sender? Yes / No

   Count a name, a job title, a team or an email address the sender points us to, including a colleague they copy in or say they will forward to. An out-of-office message that names a stand-in counts. Yes: The reply points us to another contact. No: No other contact is named or described.

4. Does the reply say when we should contact them again later? Yes / No

   Count a date, a month, a quarter, a season or an event after which they want us back, such as "after our renewal in March" or "try me in the new year". A time proposed for a meeting now does not count, and neither does a return date in an out-of-office message. A date or event given as a reason to talk now, such as a renewal they want to compare before, does not count. Code reads the date itself. Yes: The reply names a later time or event for us to follow up. No: The reply names no later time for a follow-up.

5. Does the writer say they use, have signed with or are evaluating a competing product or a manual process? Yes / No

   Use the list of competing products in the context where there is one. Count any accounts payable, invoice capture or supplier payment product the writer uses today, has signed with or is evaluating, and a manual process such as spreadsheets or email approvals run by hand. Yes: A competing product or manual process is named or described. No: None is named or described.

6. What is the main objection the reply raises, if any? Choice

   Use the objection list in the context. When the reply raises more than one, pick the one it gives first. Pick No objection when the reply raises none, as when it is keen, only asks a question, or is automated. A renewal or deadline given as a reason to talk now is not an objection.

   • No objection The reply raises no reason not to go ahead.
   • Price or budget Cost, no budget this year, or a budget spent elsewhere.
   • Timing They want to wait: busy, a bad moment, or another project or renewal must finish first.
   • Already have a solution Happy with a current tool, supplier or process and sees no reason to change.
   • No need The problem we solve does not exist for them.
   • Not their decision Someone else owns the budget or the choice.
   • Security or compliance Data protection, security review, legal terms or procurement rules stand in the way.

7. Does the reply ask us a question a rep should answer, such as about price, features, integrations or security? Yes / No

   Count any direct question to us about the product, the price, the company or next steps, including a request for material or a security document. Yes: The reply asks at least one such question. No: The reply asks us nothing.

8. Does the reply complain about our outreach itself, such as how often we write, how we found them or that it is irrelevant? Yes / No

   Count annoyance at the emails themselves, the number of follow-ups, where we got their address, or a message that plainly does not apply to them. A polite "no thanks" is not a complaint. Yes: The reply complains about the outreach. No: The reply does not complain about the outreach.

Lens columns

reply_type, reply_type_probability, revokes_consent, revokes_consent_probability, names_other_contact, names_other_contact_probability, timing_given, timing_given_probability, uses_competitor, uses_competitor_probability, objection, objection_probability, asks_question, asks_question_probability, complains_about_outreach, complains_about_outreach_probability